A brush-up for BARTable.

Bay Area Rapid Transit (BART) partnered with Rolling Orange to revamp its BARTable website, a popular guide that connects people to Bay Area destinations accessible by public transit. The goal was to enhance usability, improve accessibility, and drive greater engagement. RO’s UX team refined the client-created designs for full responsiveness. Meanwhile, our programming team refined core Drupal site functionality and integrated site features with with 3rd party platforms to provide a richer experience for users.

The results of the website refresh have been overwhelmingly positive. Email newsletter subscriptions have surged, reflecting increased user interest, and a promotional sweepstakes tied to the relaunch has gained widespread participation.

With improved functionality and an intuitive design, BARTable continues to serve as an invaluable resource for both locals and visitors exploring the Bay Area via BART.