Make a case, then make it easy.Columbia University had two simple goals in mind when they contacted Rolling Orange to help them redesign their Giving website: 1) make a case for giving, 2) provide the means to do so. The result is Giving to Columbia, a site that presents hundreds of discrete giving opportunities, along with compelling storytelling that explains the positive impact of giving.
A sophisticated site feature allows visitors to answer the call to action, making gifts directly to the school, program, or fund of their choice.
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