During this phase, we translate ideas and strategy into a rough working protoype of the site. What kind of content is on each page? How do people move around the site? What kinds of features will we support? At this point the ideas are rough and we work closely with you to get feedback and test ideas.
This is where the prototype is starting to look like a real site. The pages are refined to make sure they meet goals and work well. Where possible, we use real content. This is a good time to start user testing and showing the site internally for feedback. It's also time to start producing content!
As wireframing winds down, we make any last adjustments based on user and internal feedback. It's important to note that the final wireframes are the basis for the rest of the project—we will design and build to this content and feature set. Any major revisions beyond this point will likely impact the schedule and budget.
Visual Design Concept
Now that we've decided what the pages do and how they work—it's time to decide how the site will look. Based on our style review, we'll spend some time working on a few example pages exploring different visual ways to express our goals. We'll work with you to incorporate your brand identity standards and create a look-and-feel the expresses your online essence.
Visual Design Refinement
Which concept will we use? There will be a lot of opinions and discussion. Luckily, the discovery boards from the beginning of the project will help us make the right decisions during these reviews by providing objective measures and criteria. We'll pick one design, refine it based on feedback, and extend it to several pages.
Visual Design Final
As the visual design phase winds down, we make any last refinements to the designs and start looking forward to production. When final designs are approved, we freeze the design and build to those comps. During this step we'll also create a design guide to aid in content entry and page design for the production team, and future site updates.