PROJECT SCOPE

Online Brand Strategy
Information Architecture
Creative Design
Template Development

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ucsc

This is UC Santa Cruz.
Rolling Orange worked with the team at UCSC to develop a complete Web strategy, from messaging platform to a variety of site templates for the university home page environment and beyond. Backed up by a solid marketing plan, a wealth of community input, and timely communication with key stakeholders, the new design builds on core strengths and challenges people to take a fresh look at this Central Coast landmark.

Combining a strong communication platform with user-centered information architecture and navigation, the new design is a strong foundation to build upon as UC Santa Cruz expands and enhances their online presence.



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